“Television is very powerful that way,” she says. Lee, who has worked with Euphoria star Hunter Schafer along with Dakota Johnson and Kiera Knightley, adds that the show is perhaps inspiring people to make a statement and “do one thing that’s super interesting” as opposed to using everything in their beauty collection. … I think shows like that are really good at getting people to experiment.” “ Euphoria has definitely been a big talking point I feel like. We go through a matte moment, we go through a metallic moment, and then it goes backwards and forwards,” says Chanel makeup artist Kate Lee.
For last week’s Creative Arts Emmys, makeup artist Jo Baker gave Apatow a playful pink sherbet eye look that fits the visuals of her show. But the Vivid Brights Liner ( $7) was her “standout product” for “striking statement eyes” - Chloe donned the sapphire shade and Halle (soon to play Ariel on the big screen) wore “Escape” in lime green for a thicker lined look.
Rhinestone eye makeup professional#
On the eyes, Cassell used NYX Professional Makeup’s Modern Dreamer Shadow Palette ( $35) to lend a warm tone to the eyelid crease. They love wearing bold colors and graphic liner looks. “With the girls, I have always tried to create statements with their eye makeup. “The new Euphoria trend perfectly complements Chloé x Halle’s aesthetics,” makeup artist Christiana Cassell tells THR of her work with the singing duo on a beauty look to complement their Jonathan Simkhai outfits at the Teen Choice Awards in August. Makeup brands from Stila to NYX have amped up their marketing of Euphoria-inspired looks and tutorials on how fans can re-create them. “It’s inspiring to see red carpet looks pushing the boundaries of typical makeup and beauty practices.” I love seeing others recreate the looks that my team and I did on Euphoria,” she adds. “It feels like I’m living two lives at once.
Davy left Los Angeles with “this huge dust cloud of glitter behind me” for her next project, Amazon’s The Underground Railroad, in Savannah, Georgia, but she keeps checking social media to see the looks people are recreating and to read messages from Euphoria fans. Upon the show’s airing, it also became clear to her that the makeup had landed with an impact. “When I think about how these looks could help and encourage people to become better acquainted and comfortable with their own self-expression, it fills me with creative energy and gives me visual ideas,” adds Davy. On set, she used ColourPop eyeshadow palettes, Lemonhead glitter gels, Stila Shimmer & Glow Liquid Eyeshadow ( $24), Suva Beauty Hydra Liners ( $14) and all kinds of rhinestones purchased on Amazon. “I love seeing how these young artists and humans are flipping the whole idea of beauty and makeup on its ass.”Ĭreator Sam Levinson encouraged Davy to challenge existing makeup norms and “introduce a new makeup language,” she says, “a way of transcending mainstream archetypes and stereotypes and embracing a more fluid, boundary-pushing mode of self-expression.” Davy aimed to capture and reflect the way young people use makeup to express themselves and feel more represented (beauty is often seen as more inclusive than fashion with its sample size crowd - all sizes, colors and genders of people can use beauty products). “Gen Z is completely redefining what makeup can and should be used to do, by embracing a total freedom in expression and defying beauty and makeup norms,” says Davy. The series’ makeup department head Doniella Davy tells THR that she got most of her inspiration from Gen Z Instagram accounts, as well as the late 1960s aesthetic of supermodel Twiggy, Nina Simone (with her rhinestone eyebrow looks) and 1970s glam rock moments.
The consensus is that contouring is out and eyeshadow is in, as glam squads plan to keep the face natural but add a pop of Euphoria shimmer. Ahead of the Emmy Awards on Sunday, makeup experts weighed in with The Hollywood Reporter on the show’s continuing influence.
Rhinestone eye makeup series#
Starring fashion darlings Zendaya, Sydney Sweeney and Maude Apatow, the series zeroed in on key trends (from neon eyeshadow to rhinestone accents around the eyes) that borrow from the YouTube influencer world and Coachella festival season. Now, renewed for a second season, Euphoria is still riding its wave with its beauty inspiration, just in time for awards season. Then it turned heads for an unvarnished depiction of teenage life replete with suicide, drugs and trauma, and amassed 1.2 million viewers for the premiere. HBO’s Gen Z drama Euphoria first became buzzy for its depiction of male nudity.
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